New Insight Paper: Designing for Experience

Designing for Experience

Certain design principles make visualizations consistently more memorable than others.

Part 3 of this visual design series moves beyond the premise of achieving balance in art and science, to understanding how to create a visual experience for learning complex information through the lens of data visualization.

In this brief, originally published by IIA, author Lindy Ryan focuses on:
  • The value of appropriate data visualization as a form of communication and storytelling
  • Achieving balance within design constraints to optimize understanding and retention
  • How to amplify the viewer experience to capitalize on visual memorability and learning.

Click here to download the paper.

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