Visual Series: Designing for Experience

Certain design principles make visualizations consistently more memorable than others.

Part 3 of this visual design series moves beyond the premise of achieving balance in art and science, to understanding how to create a visual experience for learning complex information through the lens of data visualization.

In this brief, originally published by IIA, author Lindy Ryan focuses on:
  • The value of appropriate data visualization as a form of communication and storytelling
  • Achieving balance within design constraints to optimize understanding and retention
  • How to amplify the viewer experience to capitalize on visual memorability and learning.

This brief was originally published by the International Institute of Analytics in September 2015. Learn more about IIA at

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