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Visual Series: Designing for Influence

This final edition of the visual series explores the importance of viewer perception and how this can be leveraged to influence the user. This is the “human element” of visualization, not the scientific, artistic, or cognitive, and it plays a critical role in effectively communicating through data visualizations.

In this brief, originally published by the International Institute of Analytics (IIA), author Lindy Ryan talks about the power of viewer perception and how to unite an idea with emotion for effective data storytelling.

Download the full series here.

This brief was originally published by the International Institute of Analytics in December 2015. Learn more about IIA at www.iianalytics.com.

 

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