Today most organizations have at least partially migrated to an integrated operational platform -- such as ERP or CRM -- which streamlines operations, therefore eliminating much redundancy in supporting business processes. However, these integrated operational platforms have failed, so far, to deliver much analytical insight into operations. Today, organizations are turning their attention to finding insight (not just efficiency) to get a better grip on what is happening, and what is likely to happen -- they are learning to apply “analytics” to their operations.
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