The world of data is abuzz with the tsunami called “Big Data”. If you are a CxO this is a topic that likely haunts you at work, home, and even in social gatherings. Perhaps the biggest question you keep asking yourself is “what is the business value from this mass of data called Big Data?”
Step back for a moment and assess the same question, taking into account the investments that have been made into a SalesForce or Unica or Endeca implementation, and consider the business value that you can drive from them. Chances are you will not have an accurate picture
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