In the past several years, “self-service” has come to be understood as users having self-service access to information they need. Today, that definition is being redefined. Now, self-service is less about access and much more about ability: it’s a fundamental shift from being able to consume something that has been predefined and provided to be able to develop it – to discover it – yourself.
With the advent of increasingly robust technologies, there is no shortage of self-service tools on the market today. And more important, these tools – BI and