Organizational themes consistently surfaced in our research of keys to success with enterprise self-service adoption, and many people we spoke with expressed sentiments such as “culture is everything.” Looking further into what this means for companies, each had slightly different definitions, approaches, and experiences to share, but each company’s unique data culture was the leading factor in driving enterprise adoption. It is essential to establish an organizational mindset to foster an inclusive data culture that is focused on improving communication, collaboration, pr