How Big Data Hysteria is Negatively Impacting the Business Analytics Industry

The hype surrounding the big data “phenomenon” is inhibiting businesses’ capacity to understand and build effective strategies to compete on analytics

The hype surrounding the big data “phenomenon” is inhibiting businesses’ capacity to understand and build effective strategies to compete on analytics. After years of working towards pervasive business-oriented business intelligence (BI), technologists have turned the tables by making analytics a high-end technical problem with an associated high-end price tag -- with little to no proven business benefit.

Instead of investigating and pinpointing its specific usefulness to industry (or functional specific decision-making), much rhetoric has descended into self-perpe

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