Insight Series: Visual Design

This series of reports provides an understanding of the fundamentals of data visualization design and comprehension

This Visual Design series, originally published by International Institute of Analytics (IIA), walks through the science, artistic curation and various cognitive processes enlisted in building data visualizations. The briefs cover design considerations for developing data visualizations for improved visual discovery and analytics through a lens of functionality, principles for use and optimization for impact and understanding.

This series of briefs provide readers an understanding of:

  • An introduction to the science of data visualization
  • The role and function

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