Just So Stories, DM-Style

Why do we have a data warehouse? Well, it's Just So.

We in data management (DM) like to tell ourselves stories about the world in which we work.

I call these “Just So Stories,” after the collection of origin stories by Rudyard Kipling.

Some of these stories encapsulate timeless truths. One of these – viz., the data warehouse (DW) – is our archetypal Just So Story: why do we have a data warehouse? Well, it's Just So.

Were we to perform a bit of DM anthropology, we'd discover that it actually makes sense to persist data into a warehouse-like structure. The warehouse gives us a co

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