Analytic leaders face a variety of challenges as they strive to gain traction and build momentum toward their analytic goals. The dizzying rate of change in technology trends, compounded by the business urgency to capitalize on data, makes it challenging to launch an actionable and pragmatic enterprise strategy or re-start one that has stalled. As organizations focus on analytics competency, they now commonly look to self-service data analytics and cloud computing – trends that have established themselves as essential in supporting data-driven organizations.