Today’s business users are more data savvy; they are more comfortable with technology and more familiar with key analytics concepts. Further, they better understand the context of their data and their requirements for how they want to work with it on an every day basis. Technology itself has become more economical: the price of hardware isn’t as expensive, and solutions are more flexible and customizable than ever before with more emphasis on user experience (UX) and user interface (UI) design for simplicity and user intuition. Finally