Q&A with Barry Devlin: Business unIntelligence

Author and industry thought leader Barry Devlin reflects on the state of business intelligence and its shortfalls

Business unIntelligence begins with what is wrong in business today --- then how to fix it.

Lindy: Barry, can you begin by explaining what "Business unIntelligence” is? In the preface to your new book, Business unIntelligence: Insight and Innovation Beyond Analytics and Big Data, you reflect on your quest in coming up with this title. Ultimately, you came to the conclusion that the term Business unIntelligence is one of cognitive dissonance -- in your own words, Business unIntelligence must "begin from what is wrong in busi

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