We make sense of our world by telling stories about it. We could probably even speak of a human predisposition to think and to know in terms of stories: Storytelling is in our DNA.
We use storytelling to communicate with and to make ourselves understandable to others, be it in the context of a boardroom presentation, a cubicle brainstorming session, a 30-second elevator ride, or a six-hour flight from SFO to IAD. It's more or less automatic: When we're trying to share an idea or an experience with someone, we do so by telling them a story. It's worked pretty well for us for
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