Every moment that data is created or changed in the enterprise is an opportunity to react to it before the moment escapes. The business value in that moment to predict, recommend or act diminishes with time as the data becomes a part of history. Capturing new and changed operational data is an integral role in enterprise analytics because the mandate to maximize the use of all data in highly agile and efficient ways has never been stronger.
It is no longer sufficient to wait for available data to be batch-extracted, transported or processed. Today’s data-