For companies to compete in a rapidly changing business environment, they need to empower their workers across the enterprise with self-service access to data to explore and uncover insights for informed decision making. An enterprise strategy for self-service data access, exploration and curation encourages every person to solve business questions in a simple, intuitive and engaging way. Business users empowered with this autonomy can test hypotheses, explore “what if” scenarios, evaluate new data, better understand existing business processes and make their company
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