Conducting software evaluations and aligning business goals to solution capabilities are not easy tasks. Organizations constantly struggle to identify how to optimize business intelligence (BI) investments by expanding current use, or by looking at new solutions to address business pains. Irrespective of desired BI use and areas being looked at (such as call center management, operations, financial reporting, etc.), there are specific questions that need to be asked in order to select the right software and hardware to optimize BI use and align these choices with broader strategic business